Logo design and Packaging

DLG, a handmade jewelry brand requested a logo and packaging that best communicated its values - understated luxury and boldness. We kept the brand colors crisp and monochromatic. The logo consists of a light and loose typeface that redirects attention to the brand's main component, a bold, emblematic icon of mirrored and rotated letters of the brand's name. Together they function as an icon, reminiscent of Pre-Columbian gold jewelry, objects of authority, and a testament to craftsmanship.